How to Write a List Blog Post: Planning, Formatting and Tips
There are many types of blog posts, but a list blog post is one that has an ordered list with items. They are typically used to share tips and information in a concise way. If you’re looking for some inspiration, this post will cover how to plan and format your own list of blog posts as well as provide tips on what to include!
What even is a list post (a.k.a listicle)?
A list post is a type of blog post that has an ordered list with items. Because they share tips and information in a concise way, it makes them easy to digest for readers browsing your site.
What can I put in my listicle?
List posts can include anything! The list can include anything under the sun, but typically it’s used for sharing tips or information in a quick and easy-to-read way.
Planning your list
When planning your list post, think about what you want to cover, not just how many items there will be on the list.
When thinking of content around each item, you want to write enough to make the post engaging, but not too much that it becomes long-winded. You don’t want your readers to lose interest after reading the first sentence of a list item, so think about what’s important for them and what will keep them reading.
What problem are you solving?
Another important part of planning a list post is to think about what problem you’re solving. Are you helping someone find five options for the best email marketing company? Or ten of the best releases on Netflix this year?
Knowing what you’re solving for will help guide the content of your list and make it more valuable to readers.
What is your audience getting out of your list?
Basically, what are you offering your readers in return for their time spent reading your listicle?
Are you sharing insider tips on how people do something? Or maybe what they love most about a hobby? Perhaps its new jobs, meals or date ideas?
These types of posts are about building trust and credibility with readers, so it’s important to make sure they are getting what they need.
Writing your list post
Once you have a basic idea of what you are writing about and why, there are a few core elements you need to include to make it a great list blog post:
A great title
Headlines are super important for any type of blog post and lists are no different. You always want the number of items on your list in the post along with your main keyword for good SEO.
A hook that keeps them reading
An introductory sentence or paragraph that explains the list and why you’re writing it, and what the reader can expect to get out of it.
This is probably your most important part of the post as this will be what gets readers really interested in your list. You want them hooked from the first sentence or they’ll just scroll right on by. This is where we get into a general idea about how long each item on the list is going to be.
Keep the list on track
Some lists can be random in their order, but others want to be organised logically. If you are writing about 25 new books released this year, group them by category, such as romance or horror.
Alphabetical lists can work if there’s no clear logical or you don’t want to seem like you are favouring one entry over another.
How in-depth you go with each item of your list depends on the purpose and style of the list. But you always want to be sure the list is useful and that the reader gets some benefit from it. Really, only you can decide what is useful to your readers, but always have that question in the back of your mind as you compile the list.
Put in a call to action
Lastly, add a call to action (CTA) that tells the reader what to do next. Is it to buy a product or subscribe? Or do you want them to leave their email address so it can notify them when your next list or blog post comes out? Even to comment below or share with a friend can be a useful CTA to add.
Edit, edit, edit!
The final step is to edit the post and make sure the format, spelling and grammar are all good. Aside from the usual checks you would make for any blog post, there’s a couple of best practices for list posts to consider.
It has to scan well
With list posts, it is always a good idea to make sure it is scannable. That means using good heading structure and bullet points where possible, such as explaining the pros and cons of something or the basics facts about it.
Use bold headings
If the list is longer than one paragraph, it’s helpful to use a good heading structure. This way, readers know what they’re reading about and don’t need to read every sentence of a list item in order to understand what’s being said.
Harness the power of the listicle
Now, take what I have shared here and get writing your own high quality, informative and shareable lists, simply by following these steps!