Should you create a Facebook Group for Your Side Hustle?
Facebook groups can be a powerful tool for businesses, even creative ones like writing. Not only do they allow you to connect with your readers in a personal way, but they also offer a host of benefits that can help improve sales.
Let’s have a look at some of the main benefits.
Building connected relationships
One of the top benefits of starting a Facebook group for your business is that it allows you to build long-lasting relationships with your readers, and your potential readers. By creating a group that is focused on your particular topic, be it romance, sci-fi, eco – issues, or how you clean your home, you can provide valuable information and resources that will help readers connect with your brand and learn more about what you offer. This creates a sense of community among your followers, which in turn leads to increased loyalty and word-of-mouth marketing.
In addition, you can learn more about your audience by asking questions or running polls in the group. You can also use the group to test new book ideas before committing to writing 50k words!
Increase your organic reach
Another benefit of starting a Facebook group for your business is that it can help improve your organic reach. By creating a group, you are building a community around your author brand and allowing customers to connect with each other, as well as learning more about the books and stories you offer. This will not only help increase engagement, but also build trust in your followers. As your group grows, it will be easier for Facebook to rank your page higher in the newsfeed, which can cause more exposure for your content.
Learn valuable market research data
Another great benefit of starting a Facebook group for your business is that you can gather valuable market research data. By asking questions and conducting polls in the group, you can learn more about what customers want and need from your books and stories. This information then helps you make better decisions about how to improve your offerings.
Easier to find your audience
Another benefit of starting a Facebook group for your business is that it can make it easier to connect with your ideal audience. By narrowing down your targeting criteria and focusing on a specific niche, for instance, women between 30 – 60, interested in older women, younger men romance stories, you can attract customers who are more likely to be interested in the books you have written and published. This can save you time and money when it comes to marketing efforts because you will know exactly who to target, because you will already know them.
It’s a place to sell or promote your books
Another benefit of starting a Facebook group for your author side-hustle is that it’s a place to sell and promote your digital products. As a writer, Facebook groups are great places to find readers who will be interested in your books, your life, and just you in general!
Driving traffic to your author website
Another benefit of starting a book related Facebook group is that it can help with driving traffic to your author website. By sharing links to blog posts, products, or services in the group, you can direct customers right to your website where they can learn more and make a purchase. You can also use the group as a place to announce new arrivals, upcoming events, or promotions.
Private Facebook Groups Can Turn Happy Customers into Brand Ambassadors
Another benefit of starting a Facebook group for you as an author, is that it can turn happy customers into brand ambassadors. By encouraging members to share their experiences with others through the group, you will build trust in the minds of your followers and increase engagement levels on Facebook. This can lead to more word-of-mouth marketing opportunities as well!
Benefits to Starting a Facebook Group
As you can see, there are several benefits to starting a Facebook group for your business. By creating a group, you are building a community around your brand and allowing customers to connect with each other, as well as learn more about what you offer.
It might also be fun to connect with your readership and create your own community! Give it a try, and let me know how you get on.